As we expand our digital presence, we are looking for a talented Digital Marketing & Growth Specialist to join our team and play a pivotal role in enhancing our public awareness and lead generation efforts.
The Digital Marketing & Growth Specialist will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, engage our target audience, and generate high-quality leads. This role requires a creative thinker who can manage social media platforms, produce compelling content, optimize website SEO, and analyze digital performance to continuously improve our marketing efforts.
Key Responsibilities:
Digital Strategy & Planning: Develop and implement comprehensive digital marketing strategies that align with our business goals.
Social Media Management: Manage and grow our social media presence across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter). Create and schedule engaging posts, campaigns, and ads to promote brand awareness and drive traffic. Monitor social media trends and audience insights to refine strategies and content.
Content Creation & Blog Management: Produce high-quality, relevant content including blog posts, articles, infographics, videos, and other multimedia. Oversee the editorial calendar, ensuring timely publication of blog posts that align with SEO best practices. Collaborate with internal teams to generate creative ideas that resonate with our audience.
Search Engine Optimization (SEO): Optimize website content and blog posts for search engines using current SEO strategies and keyword research. Monitor SEO performance and adjust tactics to improve organic search rankings and drive quality traffic. Stay current with industry trends and algorithm updates to maintain competitive advantage.
Lead Generation & Analytics: Implement digital campaigns designed to generate leads and convert them into opportunities. Utilize tools like Google Analytics, social media insights, and SEO platforms (e.g., Ahrefs) to track performance. Analyze campaign data and prepare regular reports with actionable insights to drive continuous improvement.
Collaboration & Communication: Work closely with the design, development, and sales teams to ensure cohesive brand messaging and campaign execution. Stay updated on market trends and competitor activities to inform strategy adjustments. Engage with customers and community members online, fostering positive brand interactions.
Please note the following below:
You should respond to all questions in English.
Keep your responses brief. Video and audio answers should take no longer than three minutes each. Text answers should consist of a few sentences only.
You have 3 retakes available for video and audio questions. But remember that your production quality (camera, microphone, setting, environment etc.) has zero effect on our decision to hire you. We just want to see your responses to these questions, so keep it simple and don't worry about appearances.
If you have any issues with uploading your videos, try using your mobile data connection. If issues continue, please reach out to Hirevire support through the chat by clicking the red button in the bottom right corner.
Good luck - we look forward to your application and to meeting you in person!
What is the next stage in the recruitment process?
If you pass this stage, you may have one more interview. Then you will receive a formal job offer, if you are considered a good fit, and we hope that is mutual at that stage, of course.
How long does the recruitment process take?
We aim to evaluate all candidate responses within 2 weeks and to get back to you in the following week. If you are our top candidate, you should receive a job proposal within 2 weeks of the last interview.
Will my recordings be kept forever?
No. Hirevire - the system that we are using - will remove the recordings within 90 days.
For further enquiries, feel free to drop us an email at careers@vicinity.sg